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Workshop 1

New Strategies for Communicating, Client Relationships, Marketing & Sales for the 2020s. Where will your customers be and will they hear you?

7.30 - 9.30am, Tuesday 11 April 2017, Stamford Plaza, Auckland

  • Will marketing and advertising still be relevant?
  • Managing client relationships in the rapidly evolving digital environment
  • Who will control the communication with your prospects, customers and clients?
  • Who will control your brand?
  • The impact of big data, new technologies, social media, click bait and fake news
  • Where will your customers be found, how will you know if your messages are being heard? What will be measurable?
  • Has distraction overtaken disruption? How to attract and hold attention

SPEAKERS

Ryf Quail
CEO, Avalon Group

Ryf Quail’s career spans more than 20 years across publishing, media, marketing, data, tech and digital. He has started digital media agencies and successfully sold them, run local branches of global media agencies, headed digital marketing and CRM for Deloitte across Asia Pacific and most recently founded his own global ventures group – The Avalon Group.

Ryf enjoys a strong network across the Asia Pacific region which he has cultivated across his career. He holds an MBA from the University of Otago Business School and is passionate about change and the continual learning required to keep ahead of the curve.


Tim Pointer
Co-founder and Managing Director, Uprise

Tim is the co-founder and Managing Director of Uprise, a digital performance agency that offers a unique approach to marketing and advertising for its clients. In just over 7 years, Tim has helped grow Uprise from a two man band in his parents' spare bedroom, to a team of 19 and one of New Zealand's largest and most well-regarded digital performance agencies, with offices in Wellington and Auckland.

With over a decade's experience in digital marketing, Tim understands what works in the digital space. This hard-won knowledge provides New Zealand organisations with valuable insights to maximise their marketing spend in the most efficient ways possible. With 100% year-on-year growth since its inception, Uprise has been recognised as a Deloitte Fast 500 Asia Pacific company for the last three years. Last year Tim was also honoured to be one of two Kiwis that made the Forbes 30 Under 30 list for Asia Pacific.


Richard Boyd
Digital Marketing Manager, Two Degrees Mobile Limited

Struggling to get your organisation to adapt to the ever changing digital world we live in? Rich will understand. Having worked with underfunded NGO’s, government departments, and most recently OfficeMax he’s fought for change in some of the most change resistant organisations in New Zealand. Rich is passionate about the digital customer experience, and taking geeky acronyms like CRO, SEO, UX, PPC and turning them into initiatives that delight customers while having a positive impact on the bottom line.

 


CHAIR

Greg France
Principal, Lowndes

Greg is a member of Lowndes’ corporate and commercial team. With more than 15 years’ experience in legal practice, Greg has particular expertise in technology matters and the protection and commercialisation of intellectual property. Through his experience as an in-house lawyer, Greg has gained a deep understanding of how his clients operate, the challenges they face and the support they need from legal advisers.