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Workshop 1

In light of the current global situation with the COVID-19 outbreak, we have unfortunately had to make the decision to cancel all Business Intelligence Series workshops in 2020 until further notice. At this stage it is impossible to know what the second half of the year holds but we will respond appropriately then. Thank you for your continuing support of the series, we hope to give an update in due course.

Managing Brand and Reputation in Today’s Social Media Landscape

7.30 - 9.30am, Tuesday 7 April 2020, Stamford Plaza, Auckland

The power and reach of social media cannot be ignored by businesses. Brands and reputations can be made or destroyed overnight. Resourcing your business effectively requires an understanding of the evolving social media landscape and where it's heading. Our three speakers are experts in marketing, public relations and technology and will look at how these tools are best utilised in today’s business environment.

Our speakers will discuss:

• Where are we with social media today, and where are we going?

• Investing in and maintaining social platforms for business

• Crisis communications planning - what to do to protect your brand and reputation

• The media landscape changes but the importance of storytelling doesn’t

• Knowing who you are talking to, how you reach them and what you need to say

• The power of authenticity

• Overlap between organisational and individual reputation management – employees as business advocates


SPEAKERS

Angela Farrelly
Founder and Managing Director, Disruptive Unicorns

A Chartered Marketer and named by LinkedIn as one of their Top 100 in the world, Angela is the Founder of Disruptive Unicorns and the Growth Marketing Conference in New Zealand. She is also Chair of the Business Pathways Industry Advisory Board for Unitec.

Prior to Disruptive, Angela embedded award-winning digital experiences, recognized in winning the Global Award for ERE Best Corporate Website and Air New Zealand Award Strategic Positioner of the Year. She has led the development of global employment branding which saw Air New Zealand win "Most Attractive Employer" 3 years in a row, the first company in the world to be admitted to Randstad Global Hall of Fame.

She has presented and MC’d for conferences around the world on topics from Digital Marketing, Social Media, and Employment Branding to Talent Strategy. Passionate about continuous learning, she also regularly lectures for The College of Law, in New Zealand.

Disruptive Unicorns is a modern full-service marketing agency, using design thinking to implement solutions to deliver end to end lead generation, growth marketing campaigns and OD solutions for clients.


Paul Brislen
Principal, Brislen Communications

Paul is a former journalist, former chief executive of the Telecommunications Users Association, former head of corporate communications at Vodafone and now runs his own practice advising companies on crisis communications, reputation management and how to stop upsetting their customers.


Mike Hutcheson

Adjunct Professor, Auckland University of Technology

Mike has spent most of his life working out what makes people tick and figuring out what they want and why. He is now an Adjunct Professor at Auckland University of Technology, teaching Innovation and Entrepreneurship.

He co-founded leading advertising agencies; Colenso BBDO and Hutcheson Knowles Marinkovich, culminating his advertising career in Auckland as Managing Director of Saatchi and Saatchi.

He was also a director of a family building company and in the early 80’s set up Replica Homes, with franchises throughout New Zealand. In 2003 he launched The Lighthouse Ideas Company and in 2008 he helped undertake a management buyout of Image Centre; multi-channel communications group, with interests in digital and offset printing, publishing, video-production, retail advertising and web development. He set up Scarborough Fair, a Fair Trade organic coffee and tea marketing company, planted Lonely Cow vineyard on Waiheke, and has interests in a wine distribution company operating through Nashville, Tennessee.

Mike has written four books, and has been a regular television guest and commentator. He has written humour and innovation columns for Idealog magazine, one of his company’s portfolio and was named Business Columnist of the Year in the Magazine Publisher’s Awards. He is a Fellow of the Chartered Institute of Marketing and has a Master of Philosophy degree (with 1st Class Honours) – his thesis was on the alchemy of innovation in New Zealand business.


CHAIR

Tim Jeffcott
Principal, Lowndes

Tim is a Principal at Lowndes. He has over 25years of experience in litigation and dispute resolution with a focus on corporate, commercial and insolvency. He also has considerable experience in technology and employment matters.

Tim has worked for MinterEllisonRuddWatts, a boutique Auckland firm specialising in information technology law and a leading Nelson firm. He was a partner with Jeffcott Muller for 8 years and was a Disputes Tribunal Referee for 3 years based in central Auckland.

Tim has acted for two of New Zealand’s major banks and other financial institutions in a range of corporate recovery matters including enforcement of securities (mortgages, personal property securities and guarantees); company liquidations and receiverships; bankruptcy. Tim has acted for for liquidators, receivers and secured creditors in a broad range of insolvency and restructuring matters.

Tim is a fluent German speaker.