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Workshop 2

Social Media for Business: What You Need to Know

7.30-9.30am, Thursday 25 August 2011, Telecom Conference Centre, Victoria Street West, Auckland

Valuable Advice from Workshop 2

Businesses leaders are focussing on the opportunities offered by social media, and the risks of not engaging. What is the practical relevance of social media to your business now and how might this evolve:

  • How does social media apply in a business context?
  • What benefits does social media offer your business?
  • What are the marketing, sales and client relationship opportunities?
  • What are the risks to your business without a social media presence?
  • Implementing a well-thought out social media program.
  • What does the future hold?


Jon Leland
President and Creative Director San Francisco, CA

Jon’s mission for the past 20 years has been to “Span the Grand Canyon Gap between people and technology.™” He does this through his creative services company, ComBridges, which provides online marketing strategy as well as website design & development, SEO and other services. Jon also provides valuable insight and perspective on social media via his social networks, blog and YouTube channel.

Most recently Jon is the author of the e-book,“What Every Business Needs to Know About Internet Marketing” and the Founder and Dean of New Marketing University., a membership website dedicated to online social media and Internet marketing education for professionals.

View the post Workshop interview with Jon Leyland here.

Rod Drury
Chief Executive, Xero Limited

A recipient of New Zealand’s most prestigious hi-tech award the Tait Flying Kiwi in 2009, Rod is renowned for entrepreneurial skills in the technology sector. In early 2006 prior to setting up Xero, Rod sold his award-winning email archiving software company, Aftermail, to USA publicly listed company, Quest Software.

Rod is a director on the board of the New Zealand Stock Exchange and also sits on the New Zealand Trade & Enterprise Beachhead Advisory Board. Previously he was on the board of TradeMe and SQL Services.

Rod has been actively involved in developing Xero's global social media strategy.

View the post Workshop interview with Rod Drury of Xero here.

Tom Bates
Social Influence Director, Contagion

Currently regarded as one of the leading thinkers in the NZ new media space, Tom was the first Social Media Specialist at Air New Zealand where he designed their Social Media Strategy in 2009.

Since then he went on to start his own consultancy Avenue and is now a director and partner at the agency Contagion which leads the global Tourism New Zealand Digital & Social approach.

Tom has worked on New Media strategy for brands as diverse as V Energy Drink in Australia, Samsung, Tourism NZ, KPMG, Stolen Rum & Rhythm & Vines.

View the post Workshop interview with Tom Bates of Contagion here.