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Workshop 2

Effective International Commercialisation of Intellectual Property

7.30 - 9.30am, Wednesday 25 July 2012, Stamford Plaza, Auckland

New Zealand companies tend to be strong innovators, but turning innovation into hard cash and international growth can be challenging. Hear how to progress from ideas to attracting investment, then to international commercialisation:

  • What drives success in a global IP strategy?
  • What are the features of the key models of commercialisation?
  • When are international partnering or licensing the right strategies? What are the benefits and pitfalls?
  • Understanding the importance of developing a strong intellectual property position, the role of cornerstone patents, and how these can be leveraged.
  • What investors should look for when conducting intellectual property due diligence.
  • What NZ Inc. can do to most effectively compete on the world business stage.
  • Changing the future through innovation.


    Paul Adams
    Chief Executive Officer & Founder, EverEdge IP®

    Paul Adams is the CEO and Founder of EverEdge IP, New Zealand’s largest technology and intellectual property commercialisation firm.

    Before founding EverEdge IP, Paul served as Intellectual Property Manager for Brunswick New Technologies (formerly Navman New Zealand). During this time Paul was responsible for a multi-million dollar intellectual property portfolio and budget and he managed the intellectual property outputs of more than 400 engineers and scientists.

    Prior to Navman Paul was the founding incubator manager of The Icehouse Incubator, the University of Auckland's technology incubator. He developed the incubator from an empty warehouse to hold 15 high technology companies employing more than 50 staff and assisted them to raise more than $5M in development capital. The Icehouse incubator has been named by Forbes Magazine as one of the top 10 technology incubators in the world and was the only incubator named outside the United States.

    Paul has also worked in Silicon Valley, where he co-founded a technology start-up company and raised venture and development capital for New Zealand and United States ventures.

    Paul holds degrees in Law (Honours) specialising in software licensing law and Arts (Economics and History) from the University of Auckland.

    View the interview with Paul Adams of EverEdge IP here.

    Dr Peter Lee
    CEO, UniServices

    Auckland UniServices Limited is a wholly owned company of The University of Auckland. UniServices manages all the University’s commercial research and consultancy partnerships, forms new business ventures based on University research and owns and develops the University’s intellectual property estate.

    Peter graduated from Auckland University with a PhD in Chemical and Materials Engineering in 1975. Since then he has had extensive industrial experience in North America. Most recently Peter has been Vice President, Global Research and Development for International Paper Company. This involved worldwide process and product development, including new ventures and spin-offs. He held a similar role with Mead Paper Company and before that worked for Weyerhaeuser Company and the Institute of Paper Science and Technology.

    Prior to joining UniServices, Peter was CEO of AgriGenesis, a company applying modern biotechnology to plants. He is a member of Industrial Research Institute, and a Fellow of the Technical Association of Pulp and Paper.

    View the interview with Dr Peter Lee of UniServices here

    Trent Smith
    Manager, IP, SMART Technologies

    Trent is an intellectual property specialist currently managing the IP group at international technology company, SMART Technologies.

    SMART is a NASDAQ-listed interactive technology provider and the world leader in interactive whiteboards, with FY11 revenue exceeding NZ$1bn.

    Trent is a registered Australian and New Zealand Patent Attorney, holds degrees in Computer Science and Industrial Property and is currently finalising his MBA at the University of Auckland.

    At SMART, Trent is responsible for setting the strategic direction of SMART’s IP portfolio, leading an international team of IP staff to build, manage and leverage SMART’s IP assets.

    Prior to SMART, he managed the IP activities of local technology company NextWindow, before it was acquired by SMART in 2010.

    Trent has also worked in the fields of mass-manufactured consumables in China, renewable energy research in Australia and with the Australian Patent Office.

    View the interview with Trent Smith of SMART Technologies here